Listen, if you are set on losing weight, you don’t have to do it alone. There are plenty of weight loss apps out there that make it easier than ever to reach your health goals. With Noom Vs. Lose, we compare two popular apps that you’ve probably heard people rave about.
You might be wondering what all the fuss is about. What exactly does each app offer? Do they actually work? In this article, we’ll answer all your questions by comparing Noom vs. Lose it.
Noom
Pros
- Personal coach from the get-go
- Emphasis on sustainable weight loss
- Educational component: daily lessons
- Flexible subscription (month to month)
- Free trial available
- Large recipe database
Cons
- Pricey monthly subscription
Lose It
Pros
- Free basic plan
- Affordable premium subscription
- Easy and innovative food logging
- Connect with friends on the app
- Syncs with fitness watches for exercise tracking
Cons
- No personal coaching available
- Lack of recipe resources
Weight Loss Programs
When it comes to losing weight, Noom seeks to transform people’s mindsets about food. The goal is to help users form habits little by little to enable balanced eating in the long run.
After all, who wants to give up dessert for the rest of eternity? We definitely do not. This is why we appreciate Noom’s manageable approach toward weight loss.
Traditional diets may restrict entire food groups or label food as “good” and “bad.” These types of methods may be effective for short-term weight loss but are almost never sustainable. Noom uses a color-coded system to place foods in categories based on their calorie density. The Noom method does involve food tracking, but it does it in a way that encourages balanced eating based on caloric density.
Beyond Noom’s unique approach to food tracking, the app presents users with daily interactive lessons to promote behavioral changes around food. Users learn to identify the root of weight gain — stress, for example. These psychology lessons are unique, and we love that it empowers users to become self-aware and ultimately create a better relationship with food.
Lose It takes a more traditional approach to weight loss when compared to Noom. Lose It also tracks food intake, but it focuses mainly on classic calorie counting. Of course, Lose Its plan is not one-size-fits-all. The app takes into account users’ personal information and weight loss goals. This information is used to set a calorie budget that guides food intake every day. Water intake can also be tracked, and inputted exercise will affect users’ daily calorie budget, which we find a useful and motivating feature.
Menu Winner
Both Noom and Lose It encourage healthy and manageable weight loss without restricting specific food groups. We love this about both of these apps! In our opinion, Noom has the edge thanks to the app’s daily bite-sized psychology lessons. Users are constantly learning about food behaviors and habits, helping create better habits for the long term.
Apps
It’s easy to understand why both Noom and Lose It are popular weight loss tools. Both extremely user-friendly, these apps make weight loss way less daunting and — dare we say — fun!
Noom uses a gamified approach in its app that goes way beyond calorie counting. For example, daily quizzes pop up to test what users have learned so far in their lessons, and small virtual rewards are given when questions are answered correctly.
Noom rolls out app features one by one, making the method fun and easy to follow. A few days after signing up, users are introduced to their personal coach, who will check in periodically and offer coaching sessions if needed. Two weeks later, users are given access to a community group chat where Noomers can communicate and provide support to one another.
Anyone who has tried tracking food intake knows that it’s tedious. The Lose It app shines in, making it incredibly simple. The sign-up process is quick and gives access to different tabs within the app to log meals and get insights into personal weight loss progress.
Users can set goals for calories, macros, and other nutrients, and food logging can be done in several ways:
- Choose from Lose Its’ vast database of foods
- Enter a food item manually
- Repeat a meal you’ve previously logged
- Scan the barcode of a food item.
- Take a photo of your food.
As you can see, food logging becomes impressively easy with Lose It. Their smart camera feature is unique and even won them a CES Innovation Award in 2016.
Apps Winner
We love the fun and interactive experience of Noom, but Lose It wins in the app category thanks to its exceptional food-logging experience. Lose It will allow you to completely focus on your weight loss goal as this diet app makes calorie counting an absolute breeze.
Community Support
When we zoom in on Noom vs. Lose It, we can clearly see that both apps offer robust community support designed to help users reach their weight loss goals. However, the type of community support that each app offers is distinct.
Noom’s biggest and most unique support feature is its group coaching. Each user gets assigned a personal coach upon signing up for Noom, and after, users are placed in a group chat where they can connect with other users for support and accountability.
Lose Its community aspect functions totally differently. The diet app has a social networking feature that allows users to connect with people they know on the app in order to share progress and updates and give encouragement. This social aspect of the app makes it easy to cheer on friends.
In addition, Lose It allows you to set up “challenges” and invite others to participate. It’s a really unique feature that can help motivate people to stick with their diet and health plans.
Community Support Winner
Both apps have awesome support communities that help users lose weight. We think Noom has the edge in this category because its approach ultimately provides more structure and accountability. With personal coaching and dedicated group chats, users will never feel alone.
Recipes & Meal Plans
Lose It and Noom are great tools for weight loss, but it should be noted that these two apps do not contain specific meal plans.
A Noom subscription includes access to their database of thousands of recipes. For access, simply click on “recipes” in the app once subscribed. The choices are categorized by breakfast, lunch, dinner, or snack. Noom recipes included detailed instructions and complete nutritional information.
Lose It provides recipe ideas for free on their blog that can be accessed via their website or on the app. However, it’s not possible to sort recipes by meal or type, so it’s not so convenient when it comes to meal planning.
Recipes & Meal Plans Winner
When we look at Noom vs. Lose It in terms of recipes, it’s clear that Noom is the winner. The recipe database in their app is a robust resource for meal planning, cooking, and logging nutritional information.
Pricing
Noom
MONTHS | PRICE PER PLAN |
1 | $60 |
2 | $119 |
3 | $149 |
4 | $159 |
5 | $164 |
6 | $169 |
7 | $174 |
8 | $179 |
9 | $185 |
10 | $189 |
11 | $195 |
12 | $199 |
Lose It!
MONTHS | PRICE PER PLAN |
12 | $3.33 per month |
Your health is one of the most important investments you can make, but not everyone wants to pay top dollar for a calorie-tracking app. When comparing Noom vs. Lose It, the price difference is significant. If you are hesitating between these two fitness apps, the price will probably be your deciding factor.
With Noom, one monthly rate gets you access to all features. Their flexible subscription plan starts at $70 per month with the ability to save when you sign up for longer periods of time. A current yearly commitment costs $209, breaking down to $17.41 per month.
Noom offers a free seven-day trial to test out the app. At certain times, Noom even offers a free two-week trial as a promotion. Subscription plans are auto-renewing but can be canceled at any time. In order to cancel, users will need to contact their health coach.
Lose It offers a free version of its app that includes basic food and exercise tracking. The paid premium subscription includes many advanced features, such as:
- Fitness trackers and apps integration
- Nutrient Goals and Insights
- Custom Goals
- Meal planning
- Custom Challenges
Lose It offers annual subscriptions at $39.99 per year, which comes down to the low price of $3.33 per month.
Pricing Winner
We appreciate the flexible subscription options of Noom, but Lose It remains significantly less expensive. The free version can get you set up with basic features, and their robust premium features can be accessed for only $3.33 per month, while Noom’s lowest monthly pricing option only goes down to $17.41 per month.
Reviews & Results
Noom
Lose It!
Noom and Lose It are at the forefront of the digital health and fitness movement. Both are highly rated all-around, with users sharing rave reviews and success stories online.
Noom ranks number 25 in Health and Fitness on the iTunes App Store with a rating of 4.7 out of 766K ratings.
On the other hand, Lose It ranks slightly higher at number 16 in Health and Fitness on the iTunes App Store with a rating of 4.8 out of 582.8K ratings.
Noom does a nice job of sharing inspiring user stories on their website. For example, The Noom Team shared the story of Brandy, who lost over 100 pounds. Her entire life, Brandy had struggled with her weight and tried multiple different health apps in the past.
With Noom, she found accountability and support from her peers. Most importantly, she learned to make healthier choices when it came to eating, and so she’s been able to keep the weight off long-term.
Most Noom users’ testimonies share a common idea: Noom helped them achieve sustainable weight loss, often after years of struggling.
Lose Its blog also features numerous inspiring success stories. For example, Joe from Oakdale, CA, lost 35 pounds in six months with the help of Lose It. He particularly appreciated how the app gave him a personalized weight loss plan that took into account his lifestyle.
Many success stories talk about how eye-opening it was to track every single food they ate. Users also appreciated how the app factored in exercise in relation to their calorie budget.
Reviews & Results Winner
With so many people singing praises of both weight loss services, it’s really hard to declare a winner for this category. Ultimately, we have to go with Noom due to their emphasis on building sustainable healthy habits. Users report that they are not only able to finally lose weight but also keep it off after years of struggling. That’s a huge win in our book!
Customer Service
Noom
- Online
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Lose It!
Neither Noom nor Lose It is lacking customer service support for users.
Have a problem with the Noom app? Just use the in-app live chat to shoot a message to customer support. If you’d rather troubleshoot on your own, you can find a list of frequently asked questions on Noom’s website.
The most personalized support Noom offers is, of course, the personal coach who can help users with any issues they encounter with the program or the app.
As for Lose It, users have the option to email customer support or consult FAQs on the website. A cool feature of the app is that users have access to a community forum where people can ask questions and discuss any problems they may be having.
Customer Service Winner
If we must pick a winner, we have to go with Noom for the customer service category. Having access to a coach 24/7 is incredible, and this personal approach sets Noom apart from other diet apps.
FAQs
Is there something better than Noom?
There are many weight loss apps out there on the market. We love Noom for the psychology-based approach to weight loss, along with personal coaching. Another great option is Lose It, which is a more classic calorie-counting app with many great features.
What are the cons of Noom?
The biggest negative that we find with Noom is how pricey it can be, especially when paid month to month.
What is the most successful weight loss app?
Many users have had success with popular apps, Noom and Lose It. Their websites have countless encouraging testimonials.
Is the Lose It app worth it?
Yes! The premium subscription to Lose It is only $3.33 per month. We think this low price is super worth all the features it offers.
Winner
Noom
In the battle of Noom vs. Lose It, we ultimately declare Noom, the winner. Their psychology-based approach to weight loss is innovative. We also love the one-to-one coaching and stellar community.
Lose It had plenty going for it as well, and if you want to kick start your weight loss journey, we don’t think you go wrong with Noom or Lose It. The best choice really depends on your specific priorities.
Choose Noom if you:
- Have previously struggled with traditional weight loss methods.
- Could benefit from 1-1 coaching sessions.
- Want to build long-term healthy eating habits.
- Want access to recipes.
Choose Lose It if you:
- Want to focus primarily on calorie counting.
- Have a small budget.
- Want to connect with friends and family on the app.
I’ve used both, but Lose It wins for me. Great food logging experience, including the ability to log on any device and syncs to all your devices, including using a desktop PC. Noom had me tethered to my phone.